39 Quotes by John Sicher

Consumers are looking for more and more choice, and beverage companies are responding. The macro trend is toward lighter, lower calorie beverages, but consumers still like sweet, creamy, dessert-like beverages.

The biggest trend last year was the accelerated growth of the diet sodas,

The airline business in terms of volume is tiny. It's more important in terms of presence, visibility and a little bit of prestige.

Summer is the highest-volume period of the year for the beverage industry. But it's not just the new products that will get the attention. The promotions and advertising are also very important for both companies.

It's Coke and Pepsi and Cadbury who really stepped up to the plate and did something fairly controversial, and they deserve a lot of credit for this.

They are very aggressive in marketing and have pervasive distribution. It's No. 1 in water in the U.S. and a lot of it has to do with marketing, imagery and distribution availability.

Gatorade would do even better under PepsiCo than it has under Quaker Oats because of better marketing and distribution.

These products are sold on function more than taste.

This is more analogous to an energy drink. It is premium-priced and will be sold in limited packaging.