13 Quotes by Jon Fredrikson

We're gaining traction in the U.S. market. Wine is entering the mainstream of American life for the first time.

My guess is that it's a private person, not a wine company looking to expand its portfolio.

If we continue to grow at just 3 percent through the end of the decade, we will be the largest wine consumer nation in the world.

From the perspective of 3½ decades in the wine industry, I can assure you right now that things have never been better in this market and the future looks outstanding.

Overall it looks good, the best thing for growers is that demand is strong. That means prices will be pushed up since there has not been much planting.

Middle age is when you drink wine.... That combined with the health message means that you get a lot of aging baby boomers with coins in their pockets that are out to buy better quality wine.

Wine is enjoying this wonderful moment of very favorable attitudes.

We have so much folderol in the business that it does turn off a lot of potential consumers.

Being associated with Richard Branson is going to be a plus. He's got a pretty good track record in everything he touches.