219 Quotes by Jonathan Ive
- Author Jonathan Ive
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There are some shocking cars on the road.
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- Author Jonathan Ive
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Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.
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The iPhone was broadly dismissed. The iPod was broadly dismissed. The iPad was probably more copiously written off as a large iPod.
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With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally work with a material with your hands, that you come to understand its true nature, its characteristics, its attributes, and I think - very importantly - its potential.
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If doing anything new, you're very used to having insurmountable obstacles.
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I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.
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Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together.
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Often when I talk about what I do, making isn't just this inevitable function tacked on at the end.
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Unless we understand a certain material - metal or resin and plastic - understanding the processes that turn it from ore, for example - we can never develop and define form that's appropriate.
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