47 Quotes by Josh Bernoff

I thought they would start higher and work their way down. The problem is, you can't go up.

It is not easy to figure out what you do here. Nobody knows the right way to do it.

I think they may just be trying to ratchet the expectations down.

Mark down the date. Today is the beginning of the end of the television schedule.

It doesn't matter how friendly you are if the end result is people watching fewer commercials,

The advertising model is extremely simple and very attractive: you simply put your 30-second commercial in front of the video.

To succeed on TV, an interactive application needs to work for viewers who have a remote in one hand and a beer in the other,

Disney may be sitting there feeling vulnerable, ... They'd rather not be stuck riding on somebody else's platform.

Even if somehow the company captured 10 percent of the market this year -- which would be an enormous feat -- it would still only be a $30 million business. The company will sell over $1 billion in CDs this year in its stores. Why is it doing this? It doesn't make sense.