47 Quotes by Josh Bernoff

The cable operator almost has a responsibility to give you a tool to better figure out what to watch, now that it's given you all those choices.

This is the complete explosion of the distribution model for television. Today is the last day the schedule for television programming makes a difference.

They had to compete and produce revenue from subscribers, so it's not just analog cable, it's digital cable. It's not digital cable, it's HDTV.

There's a huge market for ad-supported streaming video, and it's growing rapidly. The more video there is, the more people try it out and the more advertising money gets made.

There's a gut feeling among advertisers that the 30-second spot is losing potency. Research aside, they're looking for alternatives.

The result: Digital cable and on-demand usage will surge. And the TV schedule will soon be as irrelevant as last night's news.

It's like trying to fight a swarm of bees with a sword and a shield. It's not going to have a huge impact.

Consumers say they're ready to buy more content online. It's just up to the studios and other player to figure out distribution questions.

Consumers say they're ready and willing to pay for downloaded content,