52 Quotes by Josh Kaufman

It’s this simple: if I never try anything, I never learn anything.

People buy because they believe they’re getting more value in the Transaction than they’re spending.

Every time your customers purchase from you, they’re deciding that they value what you have to offer more than they value anything else their money could buy at that moment.

The trouble comes when we confuse learning with skill acquisition. If you want to acquire a new skill, you must practice it in context. Learning enhances practice, but it doesn’t replace it. If performance matters, learning alone is never enough.

The Golden Trifecta is my personal three-word summary of How to Win Friends and Influence People. If you want to make others feel Important and safe around you, always remember to treat people with appreciation, courtesy, and respect.

By choosing to innovate instead of compete, Apple successfully captured a leadership share of a very competitive market.

Fear of the unknown will always be with you, no matter what you do. That’s comforting in a way: if there’s nothing you can do to change it, there’s no reason to let it stop you.

The best thing that can happen to a human being is to find a problem, to fall in love with that problem, and to live trying to solve that problem, unless another problem even more lovable appears.

Skip business school. Educate yourself.