71 Quotes by Judy Smith

My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial.

I love what I do, and to be able to see a show that is inspired by my life's work is exciting because it exposes people to what a crisis manager does.

I've always been interested in image and reputation management. Because really, when you think about it, it is an old phrase, but all we have is our word and our good name.

My experience at the White House was invaluable.

When you're at the center of the universe, you have to think quickly and size up a situation instantly because, whether you like it or not, you're going to be on the news the next day.

Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.

Reputations can be built, attacked, and destroyed on social media. It's a huge game-changer - instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand.

If your response to a problem or scandal isn't genuine, followers will sense it. And remember, by saying nothing, you're saying something.

Protect yourself by always having a record of what transpired or was said in any situation that might be considered sensitive.