18 Quotes by Julie Ask

The way people make decisions about cell phones is still about cheap minutes, good coverage at home and a free handset.

This consumer interest bodes well for the mobile industry as vendors use different business models to try and tap into this consumer demand. The challenge is not interest but rather finding the correct mix of premium content and price points that is lacking in today's offerings.

It's a great time for content providers to experiment with a mobile play.

The big challenge is inventory. Not a lot of people watch this, so how do you get a big enough market that makes it worth your while?

I imagine there a lot of complications with having 36 different entities involved. It's admirable that they're going to tackle that. The list of challenges -- budget, technical, commercial -- it's not trivial.

If you're looking for wide-open new territory, teens and kids are attractive.

If you're in a Manhattan building with 30 apartments that's one thing. But if you're the guy who parks your car in front of a suburban house in the middle of the night and you've got the screen from your laptop glowing, well...

Certainly the notion of putting music video on phones will increase over time.

The challenge is not interest but rather finding the correct mix of premium content and price points that is lacking in today's offerings.