70 Quotes by Kara Swisher

While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter.

With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience.

Everything is a narrative in life. I learned that early on as a reporter at the 'Washington Post.'

I used to do a lot of casual photography - back in the olden times when one used film - but it had fallen by the wayside over the years.

Readers appreciate the truth. Why say, 'Some think a situation is a mess?' Based on my reporting, if a situation is a mess, then I say that. The truth is always what reporters tell each other when they get back to the newsroom.

People are worried about what's going to happen to journalism - and they should be. Every day, the blogosphere is getting better and print media is getting worse; you have to be an idiot not to see that.

Despite my so-so-experience with the iPhone, I do love its touchscreen technology, a feature I miss with my standard-issue BlackBerry.

As anyone who has covered the company for any length of time knows, Yahoo's record on major decision-making has been akin to a hippie commune - a lot of wrangling internally in a culture where everyone seems to have a voice and a reticence to push the button to launch.

It's the nature of journalism to need to be close to your subjects. And either you're able to be tough on them, which a lot of us are, or you get in bed with them, and some people do.