24 Quotes by Kate O'Neill
"The Tech Humanist proposal is to ensure that business objectives and human objectives are as aligned as possible so that as automated experiences scale, they scale human values with them, and a sense of what is meaningful to humans surrounds us."
"I’m not here to say that analytics are bad. I’m here to say that analytics are human. Or at least, they represent the real needs and genuine interests of actual human beings; they’re proxies for people. And as such, we are honor bound to be respectful with them, to consider them with nuance and care, to let them guide us toward creating experiences of delight or at least outcomes that fulfill mutual needs, not to use them, manipulate them, and exploit them."
"Analytics are people. And relevance, in terms of offering targeted messages and experiences, is a form of showing respect for your customer’s time and interests. So is discretion regarding their privacy."
"The best way for marketing to “know the customer” now is to truly function as a knowledge center, iterating through efforts to connect with customers, optimizing for insight, seeking to create more meaningful relationships with customers by getting clearer and clearer about what different people value for different reasons."
"Love doesn’t die with death. Love is like liquid; when it pours out, it seeps into others’ lives. Love changes form and shape. Love gets into everything. Death doesn’t conquer all; love does. Love wins every single time. Love wins by lasting through death. Love wins by loving more, loving again, loving without fear."
"The best way to deal with the changes brought about by emerging tech is to make human experience more meaningful."
"We also need to be reminded that there are implications of meaning within data, both in terms of how we look at data meaningfully (as in how it informs our decisions and interactions) and how we see meaning in data (as in how we recognize patterns that tell us if people value what we’re doing)."
"Because if analytics are people, as I stated early on, it stands to reason that transactions are relationships."
"Would you still fear the future if you knew you’d done all you could to create the best future possible?"