29 Quotes by Kathy Sierra

Make the right things easy and the wrong things hard to do.

Just make people better at something they want to be better at.

The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.

The secret to building great products is not creating awesome features, it's to make your users awesome.

It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

In many cases, the more you try to compete, the less competitive you actually are.

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.

Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

And finally, I think countries must be more strategic in terms of energy policy and reforms.