24 Quotes by Keith Belling

I hope popchips will be the Vitaminwater of the snack aisle.

My focus has always been on connecting with consumers in a meaningful way.

We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.

You have to have a ton of passion for what you're doing because being an entrepreneur is probably twice as hard as you think it's going to be. The good news is that it's probably twice as much fun when it's going well.

We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once.

There's a deli around the corner from my office where I'd get a bag of chips with my sandwich, and I was hiding them under my sandwich because I was embarrassed. When I had this epiphany that I was hiding the potato chips from myself, I realized there was an opportunity there.

I answer every single e-mail that comes in myself.

I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them.

I love fried chips, but they weren't good for you, and I didn't like the healthy options like rice chips.