121 Quotes by Kenneth Cole

My job, I believe, is to convince you to allow me to be part of your brand. Then when you look to present yourself a certain way you'll come to me, go to our website, and you'll buy want you want in the color you want, in the size you want, for the season you want.

I came to realize that the law is about a book of rules, and he who learns them best, and is the most creative in interpreting them, goes furthest.

I've realized that people come to the brand not just for the products we make, but because of what we stand for.

Our business is fashion, and it's about timing and in our case, it's about being relevant and there's nothing more relevant than current affairs.

I grew up in the New York area.

Ads create dialogue, they create conversation, they create attention - that's our objective.

After working with my father for two years, we started Candie's, a line of imported shoes from Italy. Then in 1982 I set out to start my own business.

I've started calling fashion my day job.

In the early years I had no real plan. I figured it out as I went, which is easier to do when you don't have a lot of staff and overhead. Back then I believed my job was just to create great-looking shoes. That wasn't true. I learned that the shoes needed to fit, be comfortable, and not fall apart.