107 Quotes by Kevin Plank

You need to put your hands around the throat of your business, and you need to run it. There's no other way.

I'm a big advocate of the power of positive thinking, particularly for small businesses.

Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads?

I was always telling people I was doing great, even if I wasn't.

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

Any self-respecting entrepreneur has borrowed money from their mother at some point.

As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.

I wanted to make the world's greatest football undershirt. But I realized that no team sport had equipment for apparel. Apparel was an afterthought.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'