107 Quotes by Kevin Plank

Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational, it’s inspirational.

I’m a big advocate of the power of positive thinking, particularly for small businesses.

All we’re trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

My first real business was bootlegging T-shirts – I was just a dumb kid. You go to a concert and pay $25 for a cotton T-shirt that says ‘Rolling Stones,’ ‘Lollapalooza,’ or whatever. On the outside they’re 10 or 15 bucks. We were the guys selling them for 10 or 15 bucks.

When you see most companies get big, they want to shout about all they’ve done. But the consumer wants to know: ‘What have you done for me lately?’

I wake up in the morning and I think about one brand. I don’t have enough time to wake up twice and think about two.

We need to stop making wide-body seats on airplanes, stop accommodating that, because it’s not healthy.

It’s a fire, it’s a passion to get out and to create and to innovate. And that I’ve always enjoyed and I’ve always been very proud of is that the people I’ve done business with, the people around me have always made money.

Brands are all about trust. That trust is built in drops and lost in buckets.