23 Quotes by Larry Freed
- Author Larry Freed
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Consumers spend more time researching sweaters online than they do researching stocks. Your average consumer will buy stocks on recommendation rather than through research, even though there are lots of tools and analysis at their disposal via the Internet.
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Customers' standards for e-commerce sites continue to rise as the industry matures, and online companies have struggled to keep up with industry leaders and high customer expectations.
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During this critical stage in the holiday shopping season, online retailers face huge challenges to maintaining high satisfaction. Those who aren't able to meet customer expectations online during the last week or two of the holiday shopping season risk the long-term impact of lessened customer loyalty during the weeks and quarters to come.
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E-Retailers used to be at a disadvantage because customers can't touch and feel their products, but they've figured out that there's a whole lot more they can offer to make up for that. Today's online stores have evolved significantly, offering advances such as 360 degree views of products, customer reviews, side by side product comparisons, and extensive product information and specifications that often exceed what is available in a store or catalogue.
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- Author Larry Freed
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Quite frankly, we did not expect to see such consistent drops almost across the board for all the biggest online retailers. These are the guys that are supposed to be doing it right.
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Something's not right here. Retailers are sacrificing profit margin during the holidays to attract customers, and people are still unhappy with price.
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During the holidays, it's more important than ever to do a good job at meeting and exceeding the needs and expectations of those new and infrequent online shoppers because you've paid more to attract this audience, you have so many more of them, and the stakes are so much higher.
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- Author Larry Freed
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Amazon (is) selling everything from garden appliances and apparel to electronics and used books. But bigger isn't always better from a customer's viewpoint.
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As we approach the holiday shipping deadline, pressured online shoppers are having a tougher time finding the products they want and ordering the merchandise in time.
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