70 Quotes by Leo Burnett

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

There is no such thing as a permanent advertising success.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'