70 Quotes by Leo Burnett

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

To swear off making mistakes is very easy. All you have to do is swear off having ideas.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable

Too many ads that try not to go over the reader's head end up beneath his notice.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.