70 Quotes by Leo Burnett

A good ad which is not run never produces sales.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Plan the sale when you plan the ad

I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

When you reach for the stars, you may not quite get them, but you won't.

To swear off making mistakes is very easy. All you have to do is to swear off having ideas.

If you are writing about baloney, don't try to make it Cornish hen, because that is the worst kind of baloney there is. Just make it darned good baloney.

I planned from about the time I was in my late 20s that I wanted to be retired from working for someone else by the time I was 50,