22 Quotes by Li Shufu

  • Author Li Shufu
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    No matter how hard we work, there is always a gap with Western brands.

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  • Author Li Shufu
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    We are not selling the black cab in large enough volumes. We want to expand globally.

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  • Author Li Shufu
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    We realized you cannot create a car by simply gathering needed components.

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  • Author Li Shufu
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    I believe the auto business is a highly comprehensive and complicated business. It's not that easy for people simply to enter and ruin the whole thing.

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  • Author Li Shufu
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    In general, what we want to do is to elevate Volvo's brand positioning, and we feel the main lever to achieve that is to develop more higher-tier products.

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  • Author Li Shufu
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    In this fast-developing world, particularly in the fast-transforming China market, we really need to take this opportunity and offer a modern interpretation of Scandinavian design which fits people's demands perfectly.

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  • Author Li Shufu
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    Particularly in China, I think a lot of people start to realise, OK, what are the things that they truly should value? That's something that fits perfectly well with what Volvo is offering.

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