32 Quotes by Lynn Jurich

On Sundays, I like to plan how I want to exit the week and what are the key things I need to get done that week. I list them, and then I do check-ins on them each morning.

There is a huge market for products and services aimed at what I like to call the Pocketbook Environmentalist: a shopper who's savvy enough to know things don't necessarily have to cost more just because they're good for the environment.

Thanks to the social web, we can share and trade to use a whole universe of things we once had to buy ourselves. From cars to solar panels, people are realizing they can reap the benefits of ownership without the expense and hassle of buying.

Our customer base isn't just people saying, 'I'm an environmentalist, I'm in my Birkenstocks, I went to Woodstock.' Solar is a bipartisan technology. Republicans like solar; conservatives like solar. Over 30% of our customers are veterans. There's something very American about being able to produce power on your own rooftop.

I'm on the board of the Sierra Club Foundation and am myself a big environmentalist. But the way to make the biggest difference is to change mainstream behavior.