39 Quotes by Marc Ostrofsky
- Author Marc Ostrofsky
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Over many generations, fortunes in the business world were made through buying and selling products in physical stores. Internet fortunes have been made buying and selling products online.
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Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
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Internet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview.
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Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.
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Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.
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Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.
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There are hundreds of ways to make money using the Internet.
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Everyone knows what search engines are. But relatively few know how to use them effectively.
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The Internet produces new business models and also reinvents traditional business models.
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