55 Quotes by Mark Fields

We can't continue on the same path of incentives our competitors have introduced.

We were making significant progress to realize the goals set some 20 years ago for an arts center that promoted the region's cultural groups and served a diverse community.

We have to pick and choose where we want to compete. The idea you have to be in all the segments, that's an old way of thinking.

We are reducing the number of plants, not necessarily production capacity, thanks to our investment in flexible manufacturing.

We are not going to put a date on when Jaguar will return to profitability.

Who's most likely to buy our products, who's least likely to buy them and who's up for grabs. This has given us a much deeper insight than we've ever had before using traditional demographic or vehicle segment-based models. One of the most important findings from this research is that there remains a huge market for American cars in this country. And the potential is significantly larger than the roughly 55 percent market share than GM, Ford and Chrysler together command today.

We believe our plan is comprehensive and we are starting to make progress. We know there's still a lot of work to do.

We will build on our strengths, including increasing our product investment to fortify our F-Series truck leadership.

To achieve the right capacity at this level, we are closing 14 facilities by 2012, including seven vehicle-assembly plants.