25 Quotes by Marshal Cohen

We're not there yet but it's not too soon to assume this scenario.

When you have a company that's built on technology and connection with the customer, those are not all profit-driven concepts.

Bringing in spring merchandise now is a good thing. It creates a sense of excitement for consumers. I think retailers are better off selling less stuff at higher margins than getting into a promotional mode later in the season.

Is it a challenge, but the good news for them is that it has been a sleepier brand, so it's not as if they are trying to maintain a property at its peak.

The self-service stores are creating an environment that allows the consumer to be able to get better fashion. It's no longer about getting fashion in a department store. Another interesting thing that's going on is the price points have become more extreme. You remove the sin in buying.

Teens are still shopping at both specialty stores and department stores for status items. They are, for example, wearing full price shoes from Nordstrom with jeans from Target.

Denim will continue to be the staple item found in everyone's shopping bags. With prices for electronics declining, consumers will get to spend a little more on apparel this year.

Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics.

That's what they thrive on. They thrive on turning a nonbeliever into a believer.