66 Quotes by Marshall Cohen

What happened was the retailers got so infatuated with the young consumer, they ignored their core customer, who is the 35-plus customer.

What creates fashion purchases is dramatic changes, black to white, short to long.

We saw the runway shows start to change as recently as a few years ago. First, designers became avant-garde and did things that were really out there to try to get the media to cover.

You have to remember that low-income consumers really took a hit in 2005. A lot of them maxed out their credit cards at the beginning of the season and then got their winter energy bills. That probably left them with an absence of cash and discretionary spending later on.

Boots are the easiest (fashion accessory) to wear. They're the one thing you just can't mess up.

Best Buy is the new Home Depot. In the '90s, I went to Home Depot once a week looking for home improvements. Now I go to Best Buy every week looking for the latest gadgets.

Everybody is coming with a road map. They have their circulars, downloaded coupons. It's definitely a race in the first few hours to get the hot products at the best price.

Consumers traditionally barreled through and absorbed higher costs. But it's now no longer just their wallet that's being affected; their emotions are being affected.

I've seen denim that doesn't get wet, clothes that change color based on exposure to sunlight, even clothes with sun protection built into it. These new-age type products are generally more expensive. The challenge for retailers also will be to get consumers to believe that they work.