16 Quotes by Martin George

We operate in a very competitive market and are determined to be the first choice for air travelers, who want low prices, flexibility, and a superb flying experience.

We believe fundamentally that the market should consolidate. The strong should get stronger and the weak should go to the wall, and the market should determine that.

We are still very aware that we are not providing the highest levels of service, which our customers expect and for that we fully apologise.

Customers will now be able to easily compare prices for themselves between British Airways and the airlines offering lower standards of service.

This is not a short-term gimmick, but a long-term commitment.

This decision is not a reflection on the professionalism and efforts of our staff in these areas. It is about ensuring that we respond to changes in the marketplace.

This latest fuel surcharge rise is very regrettable but we have little choice to pass some of our extra costs on to our customers.