7 Quotes by Matt Bird

Why did they insulate us from criticism? Why didn't they load us up with useful tools? Why didn't they teach us to satisfy an audience? I realized I had been scammed. They wanted us to feel as good as possible for as long as possible in order to get as much money out of us as they could. The way to do that was to assure us we were already geniuses.

No matter what your deconstructionist professors told you, there is such a thing as human nature. People know how people are. Human nature dictates that most of us will tend to follow the same steps and missteps when solving a large problem. Therefore, stories will feel more natural if heroes tend to follow those same steps and missteps.

Never let up. In stories, things go from bad to worse, even if nobody wants them to. If she wants to apologize, interrupt her. Whenever anyone is about to release tension, interrupt her. Is the couple on the date about to kiss? Pull them apart. You migh think the audience will love you if you give them what they want. Not true. Make them want it, then yank it away.

Never let up. In stories, things go from bad to worse, even if nobody wants them to. If she wants to apologize, interrupt her. Whenever anyone is about to release tension, interrupt her. Is the couple on the date about to kiss? Pull them apart. You might think the audience will love you if you give them what they want. Not true. Make them want it, then yank it away.

It’s relatively easy to create an ambiguous character. Any conglomeration of likable and unlikeable traits, chosen at random, will result in an ambiguous character. Getting an audience to deeply identify with a character, on the other hand, is one of the hardest things in the world to do.

Give your hero a strong simple reason that he or she has to solve the problem right now.

The best things in life don’t come in adult sizes.