24 Quotes by Matt Cutts

Google (and pretty much every other major search engine) uses hyperlinks to help determine reputation. Links are usually editorial votes given by choice, and link-based analysis has greatly improved the quality of web search.

Thirty days is just about the right amount of time to add a new habit or subtract a habit - like watching the news - from your life.

I'm a bit of a connoisseur of Google criticism.

Everybody thinks their website is above average.

Mobile is important, and coming faster than most people in this room realize.

Make your links from blog comments genuine.

We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.

Think about what a user is going to type.

SEO is not synonymous to JUNK E-MAIL.