37 Quotes by Maurice Saatchi

If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you.

Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.

America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.

Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she 'stood for.

Sibling relationships are complicated. All family relationships are. Look at Hamlet.

True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf of all the peoples of the world.

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.