79 Quotes by Max McKeown

Before invention there is insight.

Innovation can start with wanting what does not yet exist - and finding a solution - or seeing what does not yet exist - and finding an opportunity.

Strategy is about shaping the future.

The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.

Strategy is not really a solo sport – even if you’re the CEO.

A great strategy meeting is a meeting of minds.

If you don’t start, you’re finished.

Innovation is about practical creativity - it's about making new ideas useful...

Culture is the sum of the values, beliefs and assumptions of human groups.