79 Quotes by Max McKeown

You have to learn to see the gold in dirt, which means that you try to spot people with potential as well as ideas that have potential.

Entrepreneurs don't believe the future is predictable - but they do believe that they can create the future themselves.

Entrepreneurs are like cats, because they are independent and do their own thing. Although organisations say they like cats, what they really want is sheep that they can herd.

Strategy is not really a solo sport - even If you're the CEO.

Amazon thrived because it implemented the online bookstore idea better than any of its early rivals did, not because it was the only company to have the idea or the first company to have the idea. It continues to grow only because it keeps trying to improve on the details of the idea and the way it puts it into practise.

At the point that an idea approaches perfection, fashion and expectations surge ahead, leaving the innovator with considerable room to find further improvements.

What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?

Strategists who don’t take time to think are just planners.

Becoming a strategic thinker is about opening your mind to possibilities. It’s about seeing the bigger picture. It’s about understanding the various parts of your business, taking them apart, and then putting them back together again in a more powerful way. It’s about insight, invention, emotion and imagination focused on reshaping some part of the world.