79 Quotes by Max McKeown

Change is not overcoming inertia as much as it is redirecting, guiding, tweaking what already is and what has already happened. We must believe that we can make choices and that those choices can alter the future.

The founder of Dell found ways of delivering Hewlett Packard's most profitable products for much lower prices but forgot to deliver their quality so within a few years had fallen behind again. Ideas need constant renewal. A great idea will never be perfect and will never work perfectly in all markets and all seasons.

Strategy is not a solo sport, even if you’re the CEO.

The best things happen to those who don’t wait.

Before innovation – or practical creativity – there is insight. You must see the world differently.

Innovation can start with wanting what does not yet exist – and finding a solution – or seeing what does not yet exist – and finding an opportunity.

If traditional doesn’t work, then traditions won’t do.