128 Quotes by Michael Gerber

The challenge of any business owner is not only to keep the saw sharp, but also to know if you even have a need for such a tool.

It is one thing to seek out new ways to grow your company and new potential streams of income from new services or products, but it is quite another to take on responsibilities that are far from your primary job as Entrepreneur.

If you haven't created the time as an owner to understand why people are choosing your model over your competition, then you are only managing the business that comes in the door, not actively seeking it out.

I'm not here to tell you what your average needs to be, but it would seem to me that one way to protect yourself, as an entrepreneur, from the dreaded average is to understand what that looks like in your industry, your business, and your personal life and take the steps to be above average.

No matter what, the entrepreneur must strive to be above average and, at the same time, understand what is driving those averages they are seeking to beat. Take the time to understand and test the metrics you are using, and then you can not only set the average, you can exceed it.

Everywhere you turn, there are lists and statistics. Any business, any sport, any hobby - we will try to categorize who is the best at some component of that endeavor. It's part human nature and part technology, since we have been conditioned to have access to answers and trivial problems at our fingertips.

You cannot build a company or manage a life by chasing others; you have to find your success competing against yourself. There will always be a bigger fish.

Your success has to be measured against yourself - a decade ago, last year, or yesterday.

One of the biggest challenges we have, as business owners and people, is that we think in linear terms.