32 Quotes by Mike Moran

This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".

Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.

The helicopter is a very potent business tool to shuttle mid-level folks to Wall Street, ... The biggest issue is the time that the client saves. If you're going from Manhattan to Washington, the fastest way to go is by helicopter.

The figures leave little doubt that declines in mortgage interest rates have provided support for housing,

This is not your father’s marketing. Instead of “do it right no matter what”, search marketing demands that you “do it wrong quickly and then fix it”.