13 Quotes by Morris Hite
- Author Morris Hite
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If you have a good selling idea, your secretary can write your ad for you.
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- Author Morris Hite
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The ultimate test of a finished account executive is his ability to write a sound marketing plan.
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- Author Morris Hite
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The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
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- Author Morris Hite
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No agency is better than its account executives.
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