21 Quotes by Nir Eyal

Don Draper-style advertising is really only available to the biggest brands out there. It's only commodity goods that use those kind of messages because they have to differentiate goods that are really hard to differentiate between - Shell gasoline versus Exxon, Coke versus Pepsi, Sprint versus T-Mobile, it's all the same thing!

Google is one of these products that I think is incredibly habit-forming, and it's the kind of product that shows this characteristic of something that we use with little or no conscious thought.

The more professional opportunities came my way, the more time I spent away from my friends - the people I truly cared about. Maintaining friendships with people to talk to, depend on and enjoy takes time.

Everything I write is meant to share what I'm struggling with. I hope that it helps other people. I benefit from that a great deal because I always hear new ideas from my readers. It's a very symbiotic relationship.

One of the common myths is that when you have kids you can't really have adult relationships, that kids come first. We don't think so. We actually think that we have to take care of ourselves individually. If we can take care of ourselves, then we can become better partners for our spouse.

The market for religious apps is fiercely competitive; searching for 'bible' in the Apple App Store returns 5,185 results. But among all the choices, YouVersion's Bible, funded by LifeChurch.tv of Edmond, Oklahoma, seems to be the chosen one, ranking at the top of the list and boasting more than 641,000 reviews.

The more readers use the Bible app, the more valuable it becomes to them. Switching to a different digital Bible - God forbid - becomes less likely with each new revelation a user types into the app, further securing YouVersion's dominion.

It is reasonable to think that the more readers put into the Bible app in the form of small investments, the more it becomes a repository of their history of worship. Like a worn dog-eared book, full of scribbled insights and wisdom, the app becomes a treasured asset not easily discarded.

I think my worst habit is struggling with technology, even though I know how this stuff works, I need to bring conscious thought into how I use.