21 Quotes by Nir Eyal

I wanted to create a toolkit which I would have wanted as an entrepreneur to use these principles of psychology in product design. Some startups totally forget the trigger. In some, the action is too complicated. Others don't have a variable reward, which maintains mystery.

The most habit-forming products are intra-day behaviors. We take out Snapchat or Instagram or Pinterest multiple times a day.

Habits can be good or bad, whereas addictions are always bad.