162 Quotes by Paul Dergarabedian

Audiences want something smart and intelligent, but the rules of marketing still apply ... if it's too esoteric, you may lose the mainstream audience,

Audiences today are kind of jaded. The younger audience, teenagers, are looking for edgy comedy. People love animals, but that doesn't guarantee they're going to line up around the block to see a movie about animals.

Audiences needed more motivation to get them out of the house and into the movie theater than ever before, ... They either had to feel it was an event like a 'Star Wars' movie, something unique like a 'March of the Penguins' or something sufficiently raunchy that would be more fun to see in a movie theater, like 'The 40-Year-Old Virgin' or 'Wedding Crashers.'

Audiences are so desperate to find a film they like, they're just hanging on to the same movies.

Audiences are obviously in the mood for some light-hearted films.

Audiences are evidently paying attention to critical raves and really showing up in big numbers for these independent movies that have been very well-reviewed and kind of get a must-see vibe going for them.

You see this type of buzz for movies like 'Star Wars,' 'Lord of the Rings,' typical big blockbusters. But for a film that's a very high concept horror film with a solid cast, it's unusual.

This is the first year under $9 billion since 2001 and the biggest gross percentage drop since 1985.

This is right on the money in terms of animated openings. This debut on 'Chicken Little' says they can do it, and they can bring in an audience.