13 Quotes by Paul Marciano

The Guess Guy has to have a masculine presence and project a strong personality as a counterpoint to the sensuality of the women in the campaigns. With Tom Skerritt, I think people thought he was an interesting - maybe not the most obvious - choice for a Guess campaign. However, I felt he had that perfect combination that was right for the brand.

We had just recently moved to California from Italy, and while we were driving around, we saw a billboard ad for McDonald's on Olympic Boulevard in Los Angeles. The word 'guess' was in the ad, and my brother decided that that would be the name of our company!

When images are in black and white, they seem timeless. When you see Carrie Otis in an ad from 1989 next to an ad with Klara Wester from 2009, you don't see a 20-year difference between the pictures.

When the waif look first came into fashion, Anna Nicole Smith was in the Guess campaigns looking like a real woman. A girl who looks too thin and unhealthy does not look sexy to me, and she does not look right for Guess.