50 Quotes by Paul Rand

Design is the silent ambassador of your brand.

Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful.

The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.

Good design doesn't date. Bad design does.

You can't criticize geometry. It's never wrong.