22 Quotes by Paula Scher

Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?

The goal of design is to raise the expectation of what design can be.

Your name is Windows. Why are you a flag?

Be culturally literate, because if you don’t have any understanding of the world you live in and the culture you live in, you’re not going to express anything to anybody else.

All maps are distorted, they are not literal fact.

Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that you can be arrogant about, that you can fail with, and that you can be a fool with. Because in the end, that’s how you grow.

The work needs to get out of your head and on to the table, and it needs to be done from the heart.

New Zealand looks like the future to me.

I love the big scale and immediate impact of posters. They’re my favourite things to design.