22 Quotes by Paula Scher

All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.

I don’t think of design as a job. I think of it as – and I hate to use this term for it – more of a calling. If you’re just doing it because it’s a nice job and you want to go home and do something else, then don’t do it, because nobody needs what you’re going to make.

What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can’t be a designer and say, “Oh, this is timeless”.

You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don’t want technology to lead you; you want to lead it, but it’s very hard to do that when you’re in the middle of it.