14 Quotes by Peter Fader

  • Author Peter Fader
  • Quote

    There are a lot of data warehousing folks without any understanding of the patterns. It doesn't get taught in business schools.

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  • Author Peter Fader
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    It is not spoken about much, but the dot-com failure was a result of throwing technology solutions at problems or industries that the company knew nothing about.

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  • Author Peter Fader
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    Putting the stuff where people are more likely to go is the big payoff. It runs contrary to what marketing managers do for a living but it is good for their shareholders.

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  • Author Peter Fader
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    It's not like Sony is going out of business, but there are so many stories to tell about the company's inability to grasp opportunities.

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  • Author Peter Fader
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    I don't put a lot of weight at the top. In many ways, Stringer is a figure head. The people below him and two levels down are the ones who will make this work.

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  • Author Peter Fader
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    The market demands this .... It's a natural evolution. But it's not a competition that we, as consumers, have to deal with.

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  • Author Peter Fader
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    I figured the process of someone standing at a shelf and deciding what juice to buy is going to be very different than someone sitting at the computer clicking through a bunch of different books or CDs-until I actually looked at the data, and it turned out that the patterns were remarkably similar.

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  • Author Peter Fader
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    The bubble hasn't popped yet and there's tremendous value in social media. ... But it's wishful thinking to believe that others on the 'me too' bandwagon will survive.

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