14 Quotes by Peter Fader

Retailers are treating everyone the same way who walks in their stores and this doesn't make sense in the world we live in where all customers are not equal.

Charging everyone the same thing and treating everyone the same way, as retailers do today, is 'Six Sigma' thinking which is great for producing widgets on a production line, but it makes no sense in a world where customers are inherently different.

Charging everyone the same thing and treating everyone the same way, as retailers do today, is ‘Six Sigma’ thinking which is great for producing widgets on a production line, but it makes no sense in a world where customers are inherently different.

Customer centricity is a strategy that aligns a company’s development and delivery of its products and services with the current and future needs of a select set of customers in order to maximize their long-term financial value to the firm.

Retailers are treating everyone the same way who walks in their stores and this doesn’t make sense in the world we live in where all customers are not equal.