34 Quotes by Peter Hanami

Gaman is a documentary that revealed the four year study experience of a Japanese student who left Japan to study in Australia and then returned home with a foreign qualification

Yuriko a Japanese student who left Japan in search of a dream, new skills, improved English and a new qualification to start a new career. The documentary was recorded over four years in Australia and Japan, it provides a holistic cultural profile of the journey of a Japanese international student

Education marketers have to begin to communicate with many new cultures and to quickly understand what they like, dislike and how to entice them to enrol and study with their institution, against a backdrop of formidable new competition

The study looks at the Japanese student market and aims to better understand it by concentrating on age and gender insights of the market to ascertain trends, awareness and key features that will allow marketers to appreciate and reach out to these customers

The analysis provides a clear difference between the age and gender of Japanese students in Australia. The difficult management question is “what do these numbers mean”?

Japanese people like New Zealand, the quality of education, the beautiful natural surroundings, the value for money and the perceived high safety aspect. These unique characteristics attract tourists, working holidaymakers and students alike.

Japanese consumers require and expect a lot of detailed information when making a purchase decision.

In Japan, educational focus is often on scholastic ability and test scores, whereas Australian education uses a range of skills to develop the individual, e.g., discussion abilities, participation and developing independence, for example, life skills

Japanese students judge a school by its appearance, what it looks like inside and out. They want up to date computers that can read, write and accept Japanese characters. They want the same level of technology they use and have in Japan.