208 Quotes by Phil Knight

But my hope was that when I failed, if I failed, I’d fail quickly, so I’d have enough time, enough years, to implement all the hard-won lessons. I wasn’t much for setting goals, but this goal kept flashing through my mind every day, until it became my internal chant: Fail fast.

The junk merchant doesn’t sell his product to the consumer, he sells the consumer to his product. Too.

As ever, the accountant in me saw the risk, the entrepreneur saw the possibility. So I split the difference and kept moving forward.

When it came rolling in, the money affected us all. Not much, and not for long, because none of us was ever driven by money. But that’s the nature of money. Whether you have it or not, whether you want it or not, whether you like it or not, it will try to define your days. Our task as human beings is not to let it.

History is one long processional of crazy ideas.

I got into the habit every night of phoning my father from my recliner. He’d always be in his recliner, too, and together, recliner to recliner, we’d hash out the latest threat confronting Blue Ribbon.

The single easiest way to find out how you feel about someone. Say goodbye.

Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that.

We spent a few minutes catching up. I told Bowerman about my trip around the world. Kobe, Jordan, the Temple of Nike.