208 Quotes by Phil Knight

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

Make history or be a part of it.

It is possible to tell a customer "no", and have the customer thank you for doing it

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

Nike is a marketing-oriented company, and the product is our most important marketing tool

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

Dare to take chances, lest you leave your talent buried in the ground.

Dream audaciously. Have the courage to fail forward. Act with urgency.

It's alright to be Goliath but always act like David.