44 Quotes by Philip Kotler

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Today you have to run faster to stay in place.

It is no longer enough to satisfy your customers. You must delight them.

Watch the product life cycle; but more important, watch the market life cycle.

Authentic marketing is not the art of selling what you make but knowing what to make.

The successful salesperson cares first for the customer, second for the products.

Good companies will meet needs; great companies will create markets.

Every business is a service business. Does your service put a smile on the customer’s face?

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.