44 Quotes by Philip Kotler

The most important thing is to forecast where customers are moving, and be in front of them.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

Marketing is becoming a battle based on information than on sales power.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

The future isn’t ahead of us. It has already happened.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

It is more important to do what is strategically right than what is immediately profitable.

Today’s smart marketers don’t sell products; they sell benefit packages. They don’t sell purchase value only; they sell use value.

There is no such thing as a commodity. It is simply a product waiting to be differentiated.