44 Quotes by Philip Kotler

Every company should work hard to obsolete its own product line – before its competitors do.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Marketing is the set of human activities directed at facilitating and consummating exchanges.

The best way to hold customers is to constantly figure out how to give them more for less.

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

Don’t buy market share. Figure out how to earn it.

Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.